NBC's (tape-delayed, since I doubt that the games start at 4:00 p.m.) broadcast of Wimbledon always ended up pre-empting one of their soaps. SuBe was the pre-emptee all three years it was on the air.
I checked it out, and Passions is apparently the lucky winner this year.
(x-posted to pepperjackcandy)
Edited because I'm old enough to know the difference between parentheses and greater-than and less-than symbols.